PT Astra Agro Lestari Tbk (Astra Agro) has won another award. The Iconomics magazine named the national oil palm plantation company as the recipient of the CSR Brand Equity Awards 2023 in the Palm Oil Plantation Sector Industry category.
Astra Agro is considered successful in implementing community economic empowerment programs through palm oil partnership-based economic programs, local wisdom-based economic programs, and regional potential-based economic improvement programs.
“I once again congratulate and thank you for your participation, for your hard work so far in contributing to Indonesia. Continue to work and continue to build our nation,” said Alex Mulya, Director of Brand, Research and Strategy of The Iconomics.com when organizing the event which took place in a hybrid, Thursday (5/25/2023).
The annual award event organized by The Iconomics and supported by Axia Research is a form of appreciation for companies in Indonesia that have implemented CSR activities and have a significant impact on society.
Through this award event, it is hoped that companies will further encourage the importance of CSR not only as a corporate obligation, but also as part of a strategy to improve their positive image in the eyes of stakeholders.
This award is given through a CSR Brand Equity study through an online survey in 10 major cities in Indonesia randomly to more than 10 thousand respondents. In the study, there are 2 main things that become the focus of the study, namely CSR-Activity Awareness and CSR Image.
“We would like to thank The Iconomics and the organizing committee,” said Eko Prasetyo Wibisono, Chief Human Capital Officer of PT Astra Agro Lestari Tbk when receiving the award.
According to him, this appreciation is a boost of enthusiasm for Astra Agro people to work as well as possible and make Astra Agro a company that benefits the nation and the welfare of society.
“We as Astra Agro Lestari remain in accordance with our corporate philosophy, prosper with the nation,” he said.
Astra Agro consistently runs CSR programs through four pillars namely economy, health, education, and environment. These programs are now carried out through activities with themes; Astra Kreatif (in the field of community economic development).
Astra Sehat (field of community health development), Astra Cerdas (field of community education development), and Astra Hijau (field of environmental development).
All are expected to balance economic value and social value simultaneously with the aim of providing solutions to problems and issues faced by the community.