To enhance the safety culture and promote awareness regarding the significance of safe driving practices, PT Gunung Sejahtera Dua Indah (GSDI) and PT Gunung Sejahtera Yoli Makmur (GSYM), subsidiaries of PT Astra Agro Lestari Tbk, proudly launched the “Safety Riding” campaign along with the “Safety Little Agent” program on Sunday, May 4, 2025. These initiatives reflect a strong commitment to fostering safety, promoting occupational health, and reinforcing social responsibility within the surrounding community.
The “Safety Riding” program is dedicated to empowering employees, their families, and the local community with the knowledge and skills necessary for safe and responsible riding. Simultaneously, the “Junior Safety Agents” program inspires school-aged children to become advocates for safety, equipping them with the tools to spread vital safety messages in their environments.
“Through this program, we endeavor to cultivate a safer driving culture not only within our organization but also throughout the community. The Safety Little Agents initiative aims to nurture a generation that prioritizes safety from a young age,” expressed Galang Bayu, Administrator of PT GSDI-GSYM.
This program aligns with Astra Agro Lestari’s Sustainability Aspirations, particularly within the People pillar, emphasizing the essential role of human resource development and the practice of safe and responsible work. By embracing a collaborative and educational approach, the company strives to create enduring value for all stakeholders.
More than an internal campaign, this program is a strategic effort to provide meaningful benefits to the community. By empowering individuals, including children, with foundational safety knowledge, PT GSDI-GSYM seeks to lead the charge in transforming the safety culture within the plantation sector into a more inclusive and sustainable model. The launch of this campaign stands as a powerful reminder that sustainability transcends environmental considerations, encompassing the profound impact that companies can have in creating a safer, healthier, and more prosperous community.
Source: Seputar Cibubur
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