The rapid development of digital technology today has disrupted the information industry. Undeniably, these changes are slowly affecting mass media and impacting the usage and popularity of mainstream media. Society has leapt forward and entered the era of the new media world.
Despite the increase in digital news sites, mainstream media plays a significant role. Januar P Ruswita, Chairman of the Press Company Union (SPS), emphasized mainstream media’s continued relevance and trustworthiness in providing accurate information amidst the prevalence of misinformation during his opening speech at the Media Relations Awards (MRA) 2024 in Bandung on September 20th.
He explained that traditional mass media plays a crucial role in reaching audiences and building business reputation. This type of media stands out due to its unique characteristics, including in-depth data, high-quality language, and sharp analysis.
At the MRA Awards, PT Astra Agro Lestari Tbk (Astra Agro) won a prestigious award from the Press Company Union for its outstanding Best Press Gathering Programme.
The MRA is a competition that recognizes the performance of corporations and institutions in the field of media relations. As the oldest press organization in Indonesia, SPS considers the MRA competition important as a forum for creating a good and healthy relationship between the media and corporations. This relationship ultimately plays a role in building a positive image and reputation.
All recipients are evaluated by competent and credible judges, particularly in the field of media and public relations. The panel works closely with a trusted media monitoring and data provider.
According to Mochamad Husni, Media and Public Relations Manager of Astra Agro, as a company that upholds the motto of prosperity with the nation, synergy with the media is of utmost importance. For Astra Agro, as stated by this PR professional who has previous experience as a journalist, the media is not merely a stakeholder in the company’s business. The media has evolved into a collaborative partner in fostering positive relationships that are expected to benefit the community and the nation.
“Media relations is a key part of Astra Agro’s commitment to transparency and Good Corporate Governance (GCG). One of these initiatives is ‘Talk to the CEO’, a media gathering program,” he explained after accepting the award.
‘Talk to the CEO’ is an annual program that kicks off each year by bringing together media stakeholders from local, national, and international outlets for casual and informal conversations with Astra Agro’s Chief Executive Officer.
This event is held annually to show appreciation for the media and to strengthen the relationship between Astra Agro and press workers. During the event, the CEO of Astra Agro engaged in a dialogue, emphasizing the importance of the CEO’s presence and interaction with the media. This routine opportunity is used to share information. Husni, a representative of SPS, expressed gratitude for the appreciation and stated that it will encourage Astra Agro to continue building positive synergies with media colleagues. This is vital for achieving Astra Agro’s mission of becoming a role model and contributing to the development and welfare of the nation.
